Make Elephants Fly: The Process of Radical Innovation  (PB) By: Steven Hoffman

Make Elephants Fly: The Process of Radical Innovation (PB) By: Steven Hoffman

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In today's world, everyone needs to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer, or professional: There's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an option - it's the price of admission into the business world.

Make Elephants Fly willhelp you implement the same methodologies and processes as the most innovative startups in Silicon Valley. It will show you:


*How startups come up with breakthrough products and services.

*How to structure innovation teams.

*The best ways to identify and vet new ideas. 

*What it takes to foster a culture of innovation.

*How to establish a process of innovation throughout your organization.

By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly!



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