Get Real Selling (PB) By: Michael Boland
Shows salespeople what’s at the heart – and soul – of customer-success driven selling in 55 punchy chapters: The success of your customer is your top priority. Packed with hundreds of those "one good tips" you find in a single sales book, this one’s a fast, no-nonsense read from two pro’s with 65 years’ experience. "Not-Real" examples to help sellers spot and avoid unproductive, unprofessional patterns. Punchy, boiled-down points in short, 1-2 page chapters make it a great in-flight read that’s both hard-hitting and spiritual. Shows how to increase personal and business value to customers and take selling to a higher level of Purpose.
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