Fast Innovation 2nd Edition (PB) By: Michael L. Geroge
“How can I create an innovation engine that will consistently deliver substantial organic growth?” This question is the number –one issue for most CEOs and senior executive today. Innovation is a critical driver of organic growth, yet based on the author’s research, only a small percent profitable growth. And the stakes couldn’t be higher – failure to create stagnating or declining profits. Now, for the first time, experts Micheal George, James Works and Kimberly Watson- Hemphill explain the surprising and significant gap between the CEO’s growth goals and actual performance. The authors, who are experts at connecting strategy to execution, give you a complete blueprint for exploiting the strategic and operational dimensions of innovation. Using fresh insights about the true drivers of fast time-to-market and the inadequate success rate of innovation, Fast Innovation Reveals Why current approaches to innovation fail. A new strategic and tactical plan that will help your company dramatically reduce time- to-market by 50 to 80 percent. The secret for finding out what your customers really want (not just what they say they want).
