About Face: The Secrets of Emotionally Effective Advertising (PB) By: Dan Hill
About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability.
We Also Recommend
Aiwa Professional Tool Kit 40 Pcs With Box
Water & Dust Proof Car Cover for Big Cars
Pack of 2 - Snap N Grip Wrench & T Screwdriver Spanner Tool
Kemei Rechargeable KM-580A 7 in 1 Mens Grooming Kit